Brewing market, moderate increase also in 2018
- Bucharest, 10 April 2019
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Bucharest, April 9th, 2019: Brewers of Romania Association informs about the evolution of the brewing market last year:
- The brewing market registered a 3% increase, with a volume of up to 16.6 million Hl
- The beer consumption per capita was 85 liters
- The segment of non-alcoholic beers, up by 30%
- Glass packaging, up by 3.65 pp over the last four years
- PET packaging, down by 5.83 pp over the last four years
“The increase is particularly owed to the diversification of the product portfolios, the variety of beers that the brewers provided to the Romanians, which responded very well to their preferences in beer, and stimulated them to experience new tastes”, said Lucian Ghinea, President of the Brewers of Romania Association.
Beer production is a real driver of the Romanian economy. Due to its profoundly national character, defined by local production in a share of around 97% and 70% of the ingredients from the Romanian agriculture, the brewing sector has a significant influence first of all on the employment level, generating, directly and indirectly, more than 85,000 jobs for the Romanians, country-wide, thus contributing to making a living for their families. Meanwhile, beer production is annually contributing significantly to the state budget, both directly and indirectly, and adds great value to all related activities.
“Romanian’s preferences for non-alcoholic beer are raising, following the European consumption trend. Even though the segment has a small share on the market, non-alcoholic beer registered a record increase in Romania last year. This result confirms the integration of beer in increasingly more consumption situations, the Romanians choosing not to give up their favorite drink, in its non-alcoholic version, when they drive or are on a break, during the work week”, added Julia Leferman, General Director Brewers of Romania Association.
Key data in 2018
- Investments: the investment efforts of the members of the Brewers of Romania have been constant in time, amounting to 74.5 million euro in 2018 alone. The cumulated investment level of the members of the Association over the last fifteen years amounted to 1.54 billion euro.
- Contributions to the State budget: the level of the annual contributions of the members of the Association to the State budget remained significant, amounting to 255 million euro in 2018 alone. The level of the cumulated contribution of the members of the Brewers of Romania Association over the last fifteen years exceeded 3.62 billion euro.
- Consumers’ preferences according to packaging types: glass: 28.45 %, can: 20.58 %, keg: 3.41 %, PET: 47.57 %. Glass has continued its upward trend also in 2018, its share increasing in total by 3.65 pp over the last four years. Moreover, beer in cans increased last year by 2.38 pp, while PET packaging registered another significant drop in 2018, of 3.37 pp. The total drop registered by the PET packaging over the last four years is 5.83 pp.
- Imports: despite a slight decrease in imports throughout 2018, of 0.07 million Hl, with a total of 0.54 million Hl, the local brewing market continues its profoundly national character, the share of the local production remaining at around 97% of the internal consumption.
- Exports: exports increased almost double compared to imports, keeping, however, a low level, of only 0.54 million Hl.
- Types of beer consumed: lager has continued its domination in the Romanians’ preferences also last year, with a share of 93.61%. The specialties category, which includes, amongst many others, dark, unpasteurized, light, ale, red, etc., held a share of 2.25%. Beer mixes and flavored beers accounted for 2.27% of the market, while non-alcoholic beer 1.87%. In terms of segment dynamics, beer mixes and flavored beers have increased by 8.23%, while non-alcoholic beer has registered a 30% increase, in 2018 compared to the previous year.
- Number of brewers: the number of brewers has increased to 56 in 2018, compared to 39 in the previous year.