The subsidiary of StarBev Group in Romania is one of the most active beer producers on the Romanian market, holding the 3rd position in the beer industry in 2008 (according to MEMRB). The company currently owns two breweries, in Ploiesti and Blaj and has over 730 employees.
Brands:
The company's portfolio includes brands in all market segments. Apart from Stella Artois, Beck's, Bergenbier, Löwenbräu and Noroc, brewed in Romania, the company imports Belgian specialties Leffe and Hoegaarden.
Bergenbier is a unique beer both in taste and its emotional attributes. In 15 years, Bergenbier managed to stand out as a quality beer which one drinks with friends, "Friends know why" is one of the most popular slogans on the Romanian market, frequently used in informal get-togethers.
Stella Artois is the first super-premium beer produced in Romania, present on the local market since 1997. Stella Artois it is a reference point for those who know to enjoy the unique experience of a quality beer.
Beck's is Germany's number 1 export beer present in more than 100 markets worldwide. Produced strictly according to the German of beer purity law, Beck's guarantees the quality of a 100% natural product, with no compromise.
In 2008, Romania became the 4th country in the world to launch Becks' Green Lemon, a unique combination of premium beer with a refreshing lemon taste.
Romania and Croatia were the first countries in Europe being allowed to produce Löwenbräu locally.
Noroc, named after a traditional Romanian cheer ("hai Noroc!"), is the popular beer to be drunk with friends and family.
Present in over 60 countries, Leffe the extraordinary, just perfect, bringing people together to share and savor special moments. Consuming Hoegaarden is totally different from the rest of the beer consumption experiences, or alcohol in general, in terms of its refreshing taste. Hoegaarden is the authentic Belgian wheat, unfiltered beer. CSR involvement:
The company pays great attention to environmental protection, investing over the years in "environmental friendly" technologies in order to reduce water, energy and to limit the amount of waste.
In 2006, Bergenbier initiated the first program for the selective collection of packaging - plastic, glass, paper - in Blaj.
In 2008, the company launched "Respect18" project, the first CSR campaign which fights against selling alcoholic beverages to minors, by making the commercial act more responsible; it was the first campaign realized by a private company in Romania.
In 2009, the company was one of the partners of "Copacul Magnific", project. Since 2010, the company began the collaboration with "Viitorplus", NGO that has as main priority to stimulate and to contribute at putting in practice the concept of sustainable development at individual and community level.

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A subsidiary of the Heineken International Group, Heineken Romania was established in 1998 as Brau Union. In March 2007, the company changed its name into Heineken Romania, which also marked the natural adoption of the Heineken culture and values.
The brand portfolio offered by Heineken Romania covers all market segments: Heineken, Ciuc Premium, Golden Brau, Neumarkt, Bucegi, Gösser, Schlossgold, Silva, Gambrinus, Harghita, Hategana, Zipfer (import) and Edelweiss (import).
Heineken breweries: Heineken Romania owns 4 breweries in Romania, in Constanta, Craiova, Miercurea Ciuc and Targu Mures. The company employs around 1,100 dedicated people, who work in the breweries or in the offices.
Values: A member of the Heineken International Group, the company relies on three core values governing its worldwide business: respect for individuals, society and environment, joy, passion for quality. These values are the foundations on which Heineken builds its business across the globe.
Social Responsibility: At Heineken Romania, we are aware of our responsibility to develop and implement projects with a positive impact on the sustainable development of our business and of the society as a whole. We act responsibly towards the environment, the society and the economy, which helps us build a sustainable strategy on the Romanian market. By investing in responsibility, we invest in the development of our company, our employees and partners, in the development of the community we are members of, and of the society as a whole.
As a company with an optimistic result-oriented vision, we have developed the platform "Think responsibly!", which incorporates the way in which we do business in Romania, as well as the CSR and environmental protection programmes.
Under the umbrella of "Think responsibly!", we develop internal education and information programmes targeting our employees and business partners in cooperation with non-profit organisations from Romania, educational programmes together with the Brewers of Romania, as well as our own social responsibility programmes.

"THINK RESPONSIBLY!"

ENVIRONMENT
Environmental protection programmes developed under the umbrella of "Think green!"

SOCIAL
Education and information programmes developed under the umbrella of "Consume responsibly!"

ECONOMIC
Building an ethical and profitable business. Implementation of responsibility principles within Heineken Romania organisation

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Romaqua Group Borsec is a Romanian company with 100% private capital, founded in 1999. The overall investments exceeds 190 million euro, mainly consisting of the most updated technologies and equipments in order to assure a final product of the highest quality.
Its concern for a high quality standard has made possible for Romaqua to be the first bottling Romanian company to be granted the ISO 9001 Quality Management System. Other two management systems implemented are the HACCP (Hazard Analysis and Critical Control Points) and IFS (International Food Standard), as it concerns the guarantee of the food products' security from a sanitary and hygienic point of view.
Our products are mainly addressed to the Romanian market.
Therefore, Romaqua Group has a well trained national distribution network. Romaqua's technology for the production of PET packaging and bottling is made up of 21 complete lines, bringing the total bottling capacity up to over a billion liters per year. Its undisputed leader position on the Romanian mineral water market is sustained by the largest bottling capacity of natural mineral water in PET and glass bottles.

Brands
Romaqua Group has 9 brands in its portfolio: Borsec natural mineral waters, Stanceni natural mineral water, Aquatique natural mineral water, Giusto soft drinks, Quick Cola soft drink, Lamaita soft drink, Metropolitan Caffé natural coffee, Albacher beer, Giusto Elektrik energy drink.
In May 2008, Romaqua Group entered the beer market, launching the brand Albacher, a Premium Pils, blonde beer, exclusively produced by natural ingredients, having an OxyProof packaging, a technological innovation which includes the cap and the PET material and guarantees the product's freshness for a longer time. Albacher can has an aluminum lid which do not allow dust and bacteria to lay on the can.

Investments for sustainable development
Since the beginning, the active energy management represented a priority. As follows, constant investments in updated technologies were made which allowed meaningful quantities of water and energy to be restored, minimizing the negative impact on the environment. The beer plant in Sebes is equipped with the highest technology, internationally available in 2008, high values being achieved in termsof water, CO2 and energy savings. The total amount of CO2 released during beer fermentation process is restored and used again in bottling and filtration. We refer to an amount of 2,000 tonnes of CO2 per year related to a beer production of 1,000,000 hectoliters. Kieselguhr (volcanic rock dust) is replaced by Profi filtration systems, filtration by microfilters.

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United Romanian Breweries Bereprod is the first brewing company in Eastern Europe which has developed a Greenfield project. Out of respect for our consumers, we set to offer them products of outstanding quality from the very beginning of our activity in Romania. Our company's portfolio includes exclusively international premium brands: Tuborg, Tuborg Strong, Tuborg Christmas Brew, Holsten, Holsten no alcohol, Carlsberg, Skol, Guinness and Kilkenny - imported.
The company entered the Romanian market in 1996 and has invested over 200 million USD to date. Tuborg brewery is the only production facility owned by the company in the country, and one of the most modern breweries from Romania and from Carlsberg Breweries A/S Group. In 2007, we completed the works for doubling the brewing capacity, by building a new brewery, so that it reached 2,1 million hl by the end of 2007.
The company's vision is to be probably the best choice on the beverage market, and our mission statement is to provide our consumers with the best beverage brands. Our core values, which are at the basis of all our undertakings, are: Respect, Professionalism, Enthusiasm, Integrity and Teamwork.
The company's ongoing concern with its consumers has brought it close to people. The care of providing all Romanians with quality products, a cleaner environment and a better life has materialised in the programmes we have initiated since our coming to the Romanian market.
One of the company's policies consists in giving back to the community at least part of the support and respect that consumers place in our brands. We also take care that URBB's products meet all quality standards and bring added value to the consumers, as URBB is certified in accordance with the international quality standards ISO 22000 - Food safety management system, ISO 9001 - Quality management system, ISO 14001 - Environment management system, ISO 18001 - Health and safety management system, ISO 45011 - Products' conformity.
URBB is also active in social responsibility, through its environmental protection programme called the Green Umbrella, initiated in 2007. The objectives of the campaign are to change a profoundly wrong mentality of Romanians, "My gesture doesn't matter", and convince them that together we have to keep Romania clean, by actions aimed at increasing awareness by the power of personal example.

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Ursus Breweries is the leader of the Romanian beer market (according to MEMRB) and subsidiary of SABMiller plc, one of the world's largest brewers.
Ursus Breweries with the headquarter in Bucharest owns 4 breweries in Cluj-Napoca, Timisoara, Buzau and Brasov and employs over 1,700 people.

Ursus Breweries brands are: URSUS (the leader of the premium segment), Timisoreana (the leader of the beer market and of the mainstream segment), Ciucas, Azuga, Stejar, Redd's, Peroni Nastro Azzurro, Pilsner Urquell and Miller.

350 mil. Euro investments in production facilities.
At present, the investment of SABMiller in Romania exceeds the amount of 350 million EURO, and since 1996 up to present, Ursus Breweries went through several milestones in achieving beer market leadership in Romania:
2009 - Ursus Breweries S.A. acquired Bere Azuga S.A.
2005 - Ursus Breweries became the new name of SABMiller operations in Romania
2004 - SABMiller plc purchased the majority shares of Aurora Brasov
2002 - URSUS S.A. and Timisoreana S.A. merged into a single company
2001 - URSUS S.A. bought the majority of shares in Bere Timisoreana
1996 - 1997 - South African Breweries acquired Vulturul Buzau, Pitber Pitesti and URSUS S.A. Cluj-Napoca and, in 1998 the 3 breweries merged into a single, integrated company - URSUS S.A.

Sustainable Development - a priority for Ursus Breweries.
Ursus Breweries is actively present in the life of the community where it operates by promoting a responsible behaviour in many directions. The principles which constitute the base of Ursus Breweries sustainable development in Romania are:

• Discouraging irresponsible drinking;
• Making more beer but using less water;
• Reducing our energy and carbon footprint;
• Packaging, reuse and recycling;
• Working towards zero-waste operations;
• Encouraging enterprise development in our value chains;
• Respecting human rights;
• Benefiting communities;
• Contributing to the reduction of HIV/Aids;
• Transparency in reporting on our progress;

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