To promote and develop a responsible and sustainable beer industry in Romania. This is our main mission, because because we want to ensure a healthy business environment in our industry sector.
To develop the beer culture in Romania.
To promote a responsible beer consumption and also a balanced lifestyle.
To educate consumers with regard to beer and the benefits of responsible consumption.
To implement, in partnership with various state institutions, different social projects by having impact on certain communities.
To represent its members before legislative authorities in areas of common interest.
To support and monitor responsible corporate behavior by its members with specific reference to:
- Advertising responsible policies;
- Care for protecting the environment;
- Collection and payment of excise and other taxes.
To support the harmonisation of Romanian legislation (with specific reference to the beer industry) with that of the EU.