To support and promote the trade interests of its members in order to ensure fair treatment by regulators.
To represent its members before legislative authorities in areas of common interest.
Taxation Employment Environment Competition
To support the harmonisation of Romanian legislation (with specific reference to the beer industry) with that of the EU in view of Romania’s accession and integration into the EU.
To promote fair competition and market practices in order to create a healthy business environment.
To educate consumers with regard to beer and the benefits of responsible
consumption.
To support and monitor responsible corporate behavior by its members with specific reference to:
Responsible promotion and advertising of beer; Quality of product in the market; Care for the environment; Collection and payment of excise and other taxes.