Romanians love beer
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Bucharest, 18th of May 2010 - The "Brewers of Romania" Association is launching today "Romanians Love Beer" campaign, aiming to inform people about the values of this highly appreciated product with thousands of years of history.
Members of "Brewers of Romania" - Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries and Ursus Breweries - are speaking with one voice now, making a strong and valuable commitment for developing the beer culture within the next years. " is a proof that beer producers are here to stay and to invest in Romania for the long term", Mr. Jan Derck van Karnebeek, President of the "Brewers of Romania" Association declared.
The campaign has three components: one orientated towards consumer through media opportunities showing that the pleasant moments in life go well with beer, the second is a public relations component and the third, very important for brewers, the social responsibility programs ("Reality changes when you drive drunk" dedicated to young drivers and "Alcohol does not make you big" for Romanian adolescents).
"These three parts are held together by the same key message: consumed with moderation, beer offers a wonderful taste and a pleasant experience to the consumers. Beer is part is a part of a healthy and modern lifestyle if it is consumed with responsibility", Mr. Jan Derck van Karnebeek added.
The media campaign, which creative concept is designated by Tempo, will last three months on TV and print and until de end of the year on internet. The two spots are showing that beer is a happy experience that brings naturally people together and the on line campaign on www.facebook.com/IubescBerea offers attractive applications such us "send a beer to your friend" or the contest "find the beer refrigerator".
"Beer is more than a drink made by natural ingredients - barley malt, hops, yeast and water", according to Jeff Evans, famous British beer editor and writer. "Across Europe, beer is associated with conviviality. This is maybe more true than ever in Romania, a Latin country whose nationals are much appreciating friendship and spending times together in front of a glass of beer", Mr. Evans said.
Jeff Evans is a British beer writer, member of the British Guild of Beer Writers. He has written seven editions of the Good Bottled Beer Guide, as well as The Book of Beer Knowledge and A Beer a Day. Jeff is resident beer reviewer for tastingbeers.com (formerly Beers of the World magazine) and All About Beer in the USA. He has written regularly for journals such as What's Brewing, Off Licence News, Morning Advertiser, Restaurant, Brewers' Guardian and Class.
The "Brewers of Romania" Association was established in 2004 and includes five of the largest brewers in Romania: Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries and Ursus Breweries.
Bucharest, 18th of May 2010
For further information please contact:
Simona Filip Ghenea
Asociatia "Berarii Romaniei"
Mobil 0728 06 19 66
Tel: 021 317 29 77
Fax: 021 317 29 85
E-mail: info@berariiromaniei.ro
Mihaela Grigorescu
PRAIS Corporate Communications
Mobil: 0728 303 669
Tel: 021 317 53 39, 317 53 40
Fax: 021 316 81 90
E-mail: mihaelagrigorescu@prais.ro
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