Members

Association of the Hops Producers of Romania

The Hops Producers Association of Romania was founded in 2004, after the privatization of state agricultural companies and it currently consists in four private companies in Mureş, Alba and Sibiu counties. The current cultivated area is of 240 ha, with the opportunity to deve- lop up to 650 ha as there is a support system of 410 ha, property of the hop growing companies. The Association is member of IHGC since 2009.

The Association has the latest hop pelletizing section type 90, with a capacity of 500kg/hour, put into operation in 2007. With this installation, the hop is processed and packed so that it keeps its specific natural flavors and acids (α, β, γ) without any intervention. The Association also owns a cold storage that ensures the product’s depositary until it is delivered. All these circumstances created by SAPARD ensure product’s competitiveness in this segment and the Associations’ customers are Bere Mures, Suceava Beer, Beer Azuga, Albrau Beer, and large companies as Sebes, URBB, Ursus and HEINEKEN România (starting with 2011).

The Hops Producers Association of Romania produces 20000 kg Alfa in macroclimatic normal conditions which represents about15% of the annual Romanian consump- tion and encourages the usage of the Romanian hop as a raw material for beer, which has the same quality as the imported one.

Berarium

Us, a group of six friends (later partners in “Clinica de Bere”), used to get together and drink quality beer. Since at that time Timisoara did not offer us the beer types we wanted, we used to import them straight from our preferred microbrewers in Germany. In time, this joy of drinking quality beer together turned into the desire to make our own, highest quality beer. By that we mean fresh, natural, unpasteurized and preservative-free beer. Our pleasure of drinking quality beer was completed by the will to safeguard old traditions and local values and, why not, to create new ones.

Our wish came true in 2011, when we created the first microbrewery in Timisoara, which we called “Clinica de Bere” (the Beer Clinic). We chose this name for two reasons: firstly because it’s funny, and secondly because it shows our respect for this complex drink. A drink full of significant nutrients, with a proven positive effect on our health, when consumed in moderate amounts. At the same time however, a drink associated with major health risks when consumed excessively, due to its alcohol contents.

At “Clinica de Bere” we aim to treat our clients with maximum dedication and responsibility. We are driven by our desire to offer our “patients” an extra ounce of joy, savor and balance in their lives, by informing them with regards to the benefits of a moderate beer consumption, yet at the same time warning them about the negative effects related to excessive alcohol consumption.

“Clinica de Bere” currently produces two types of beer, both unfiltered and unpasteurized: Terapia Platin, a wheat beer and Terapia Gold, a golden ale.

We wish that our products will offer consumers and beer lovers the savor, freshness, and quality which some have long-forgotten, while others often dreamed about.

Bergenbier S.A.

Part of StarBev Group, the company was founded in 1994, and its most proeminent brand, Bergenbier, was launched one year later.
Today, Bergenbier S.A. is among the top 3 beer producers in Romania, has 600 employees, a modern production plant in Ploiești and a national distribution network.
The company’s portfolio includes brands that cover all market segments. Besides its own brands, produced at the Bergenbier factory, the company distributes two Belgian specialty beers: Leffe and Hoegaarden.

Bergenbier was the first mainstream beer to be distributed nationwide and the first Romanian beer that initiated a partnership with football. Close to men from the beginning, Bergenbier proclaimed 5th of May as the Man’s Day, a holiday already embraced and celebrated by Romanians.

Bergenbier’s slogan: “Friends know why” has become a famous saying, being the best known slogan in Romanian beer industry. In 2011, two new products were launched in the Bergenbier range: Bergenbier Unfiltered – a specialty beer dedicated to those who cherish the authentic taste of white beer and Bergenbier Fresh – a refreshing combination of beer and lemon juice.
Among the brands produced by the Bergenbier factory there are three international strong brands. Stella Artois is a super-premium beer produced in Romania since1997, following an ancient Belgian recipe. In 2003, Romania was the first country in Eastern Europe that was allowed to produce locally Germany’s best selling beer – Beck’s, thus proving the skills of the brewers of Bergenbier. Staropramen, Prague’s number 1 beer, was launched in Romania in 2011, positioned in the core-premium segment. Noroc is a popular beer with rich, full taste, that goes great with any dinner with friends or family.

Besides innovation and constant concern for quality, Bergenbier company develops a social responsibility strategy that focuses on 4 main areas. The first area is represented by the responsible drinking programs, Bergenbier S.A. being the first Romanian brewer that launched a campaign which fights against selling alcohol to minors – “Respect18”.

Moreover, the company pays great attention to environmental protection, through selective waste collection programs and investing in modern production technologies which reduce waste and energy. The biogas station opened in 2011 at Ploiești factory allows the re-use of the biogas resulted in the treatment process of waste water, thus reducing the gas consumption and also the carbon dioxide emissions.

Bergenbier is also a responsible employer and constantly involved in the development of the community where it activates.

Heineken Romania

Part of the HEINEKEN Group, HEINEKEN in Romania was initially founded in 1998, under the name of Brau Union Romania. Starting with March 2007, the company’ name was changed into HEINEKEN Romania. This change meant also adopting HEINEKEN culture and values.

Starting February 1st 2012 HEINEKEN adopted in Roma-nia the new global Visual Identity, which reflects the evolution of the Company both locally and globally. The new Visual Identity includes a re-designed HEINEKEN name, written in capital letters, complemented by a red spark, representing the spirit and energy of the Company’s more than 70.000 employees worldwide. The redesign distinguishes the corporate name from the Heineken® beer brand, which remains unchanged. The legal identity of the Company will continue under the name of S.C. HEINEKEN ROMANIA S.A.

Brands Portfolio: HEINEKEN portfolio covers all the segments of the Romanian beer market: Heineken, Desprados, Silva, Silva Dark, Ciuc Premium, Golden Brau, Golden Brau Non Alcoholic, Neumarkt, Bucegi, and other local brands or imported from all around the world.

Breweries: HEINEKEN has four breweries in Romania situated in Constanța, Miercurea Ciuc, Craiova and Târgu-Mureș. The Company has 1100 employees, dedicated people who work either in the breweries or in the Company offices.

Values: HEINEKEN has four core values that lead the businesses worldwide: Passion for quality, Enjoyment of life, Respect for people and Respect for our planet. These values are the basis on which HEINEKEN builds its business around the world.

HEINEKEN Sustainability Agenda: In 2010, HEINEKEN launched in Romania the local component of “Brewing a Better Future” program, as part of the new HEINEKEN N.V. global Sustainability agenda.
The Company’ approach on Sustainability is characterized by an integrated ambition for all areas of its business, for the coming 10 years and helps us achieve our objective to carry out our activity in Romania on the long term, in an efficient and responsible manner and to positively contribute to the society, environment and communities in which we activate. “Brewing a Better Future” is not just a vision, but an action plan with clear and public targets.

In 2011, HEINEKEN published in Romania the second edition of the “Sustainability Report”, as part of the “Brewing a Better Future” Sustainability Agenda. In this report, the Company informs its partners about its performances in 2010 in the economic, environment and safety areas and presents its future plans.

The report is available on the company website, www.heinekenromania.ro.

Romaqua Group Borsec

Romaqua Group Borsec is a Romanian company with 100% private capital, founded in 1999. The overall investments exceeds 200 million euros, mainly consisting of the most updated technologies and equipments in order to assure a final product of the highest quality.
Its concern for a high quality standard has made possible for Romaqua to be the first bottling Romanian company to be granted the ISO 9001 Quality Management System. Other two management systems implemented are the HACCP (Hazard Analysis and Critical Control Points) and IFS (International Food Standard), as it concerns the guarantee of the food products’ security from a sanitary and hygienic point of view.

Our products are mainly addressed to the Romanian market. Therefore, Romaqua Group has a well trained national distribution network.

The never-ending concern for maintaining products’ quality, as well as the interst for the consumer and for a lasting development, represented and continues to embody the essential ingredients for Romaqua’s success.

Brands
Romaqua Group has 12 brands in its portfolio: Borsec natural mineral waters, Stânceni natural mineral water, Aquatique natural oligomineral water, Giusto, Quick Cola, Lămâ- iţa and CICO soft drinks, Metropolitan Caffé natural coffee, Metropolitan Play sunflower seeds, Giusto Elektrik energy drink, Albacher and Dorfer beers.

In May 2008, Romaqua Group entered the beer market, launching the brand Albacher, a blonde beer, exclusively produced from natural ingredients, having an OxyProof packaging, a technological innovation which includes the cap and the PET material and guarantees the product’s freshness for a longer time. In November 2010, Dorfer beer was launched. Albacher and Dorfer cans have an aluminium lid which do not allow dust and bacteria to lay on the can.

Investments for sustainable development
The company’s perpetual interest for sustainable development materialized, during over ten years of activity, also by investments in high technologies having direct, positive consequences on the environment. Since the beginning, the active energy management represented a priority. As follows, constant investments in updated technologies were made which allowed meaningful quantities of water and energy to be restored, minimizing the negative impact on the environment.
The beer plant in Sebes is equipped with the highest technology, internationally available in 2008, high values being achieved in terms of water, CO2 and energy savings. The total amount of CO2 released during beer fermentation process is restored and used again in bottling and filtration.

Soufflet Malt Romania

Located on the best barley-growing land in Europe and the CIS, Malteries Soufflet has set itself the goal of perfectly matching the needs of its customer’s brewers, and continuously supplying them with products made out of quality raw materials.
The synergy with Soufflet Agriculture created by the Malting Division gives us total control over the process, from the selection of seeds varieties and upstream agronomic accompaniment for farmers, to selecting brewing barley with the best quality parameters for its Malt production plants, enabling us to meet the most demanding product specifications.

History of Group Soufflet in Romania
1997: Soufflet Malt Romania has started its activity that included running three malthouses in Pitesti, Buzau and Timisoara.
2007: The Soufflet Group starts the construction of a new malting plant on a green-field farm land.
2009: Setting up Soufflet Agro Romania – The new malting plant in Buzau starts to produce.
2010: Soufflet Malt Romania’s Management System was certified ISO 9001 (Quality Management Systems), ISO 14001 (Environmental Management Systems) and OHSAS18001 (Occupational Heath and Safety Management Systems).

Expertise of Soufflet Agro Romania
Our team of agronomists has a wide expertise at all stages, from the selection of seed varieties and technical tests upstream of production to developing and marketing environmentally-friendly products. They advice the farmers to obtain a good quality of barley with the best return on investments for the „barley to malt” chain.
During the growing of barley and after the harvest, our agronomists ensure food safety of our products by implementing a comprehensive quality monitoring and traceability programme for raw materials.

Ultra-efficient production in the malthouse of Soufflet Malt Romania
The plant of Buzau, located at the heart of the best cereal production land in Romania, is equipped with the latest technology for storing and cleaning the barley, for processing it into malt, for monitoring production and delivering the malt to the Romanian brewers. The annual production reaches 106 000 tons of Pilsen malt.
The new malting plant is built with the state-of-the art equipments to obtain the best quality and safe products required by our customers. Also, the respect for occupa- tional health and safety on the site, for the protection of the environment were included in the specifications of the construction. Thus we continuously strive to improve quality throughout our “barley to malt” chain.

United Romanian Breweries Bereprod

United Romanian Breweries Bereprod, also known as Tuborg Romania, is the first Eastern European company that developed a Greenfield project, using only local resources. Out of respect for the Romanian consumers, from the beginning of our activity in Romania we have decided to offer the highest quality products.

For us, everything began with a bottle of beer. And in 2012 we are celebrating 15 years since the first bottle came out of our factory. During all this time, we kept the promise to create a portfolio of exclusively premium brands and the most important thing is that together we managed to build the unmistakable identity of the most appreciated brands on the Romanian market: Tuborg, Carlsberg, Skol, Holsten and the imported beers Guinness, Kilkenny, Carlsberg Elephant, Grimbergen and Kronenbourg 1664.

The company entered the Romanian market in 1994 and has invested so far over 221 million dollars. The brewery is the only production site that the company has in Romania, being one of the most modern breweries in the country and in top five best factories included in the multinational group Carlsberg A/S.

Ever since we started our business in Romania, innovation has been one of our trademarks. We successfully implemented innovations that became a landmark in the beverage market, as Easy Open cap for Tuborg and Tuborg Christmas Brew launch, first special winter holiday beer for the Romanian consumers.

Our care to offer premium products to all Romanians and to help keeping a cleaner environment, living a better life, has resulted in CSR programs that the company has initiated since launch. We are constantly focused on URBB products meeting all quality standards and bring value to consumers.

URBB is one of the main initiators of proactive environmental activities through the Green Umbrella program launched in 2007. In 2010, in partnership with Ministry of Environment and Forests, we launched the competition “Romania Green Capital”, one of the biggest environment protection programs from Romania, addressed to local authorities and urban inhabitants at the same time.

Ursus Breweries

Ursus Breweries is one of the largest brewers in Romania and part of SABMiller plc group. The company’s mission is to understand and to respect the customers and to offer them the beer brands that are their first choice at any consumption opportunity. In Ursus Breweries the people and the brands are the most sustainable advantage and the fact that 1 of 3 beers consumed by Romanians is an Ursus Breweries brand says a lot about the quality of our beers and about the appreciation they enjoy from the consumers.

Ursus Breweries has 3 production facilities located in Brasov, Buzau and Timisoara. The mini-production facility “Fabrica de Bere URSUS” in Cluj has become a land- mark of the city, the place where the art blends with the good mood. In Cluj consumers can see how beer is being brewed and they can enjoy the taste of a fresh made beer.

We are proud of Ursus Breweries beer brands, part of a balanced portfolio made of authentic Romanian beers and international prestigious brands.

• URSUS is the King of Beer in Romania, the brand with a strong Romanian DNA
• Timișoreana is the most popular Romanian beer brand, born 300 years ago in the oldest brewery in Romania
• Ciucaș is nature’s favorite beer
• Peroni Nastro Azzuro is an example of Italian tradition and craftsmanship, of the passion and mastery that characterizes it
• Grolsch is the beer that for 400 years supports innovative artists, the promoters of a new attitude
• Pilsner Urquell is the first blonde beer in the world with exquisite rich taste of pure water, superior Bohemia and Moravia barley and noble Saaz hops
• REDD’S is the flavored beer, women’s favorite and which has the mission to always please its consumers
• Azuga is the “happy beer” whose taste makes us re- member the happy moments of good mood and laughter with friends
• Stejar Strong, with its intense flavor and amber color, is a beer for the strong men who know what they want

Sustainable Development
According to the10 principles of Sustainable Development that it supports, Ursus Breweries has engaged and continues to be actively involved in the life of the communities in which it operates, by developing programs that promote responsible behavior related to alcohol consumption, supporting the young generation and entrepreneurship as well as environmental protection.
Visit www.ursus-breweries.ro for more details about the 10 principles of Sustainable Development, grouped under the platform “Ten Priorities. One future”.